This website stands as testimony how Embae delivered powerful ways to encourage new growth and innovation to cause related organizations. Working from the experience that many organizations are in a continuous state of flux, trying to balance organizational (growth) issues whilst aiming to maximize impact to the outside world.

Clients typically sought the combination of analytical rigor with extraordinary creative insight.

Area’s of expertise:

  • Performance improvement and organizational issues
  • Fundraising- and marketing strategies
  • Brand architecture and -positioning
  • Development of innovative concepts
  • Network activation and facilitation

Embae was founded by Mike Brantjes, drawing on extensive international strategy consulting experience (McKinsey, BCG) and a passion for improving the world around us. 

Examples of past clients:

United Nations WFP

Comprehensive fundraising & communication strategy

The UN World Food Program, Rome, the largest humintarian organization in the world, employed Embae to develop its comprehensive communications and corporate funsdraising strategy


Brand strategy and new segment opportunities

This Attraction park plus Charity fund requested Embae to assist with its Brand strategy in conjunction with its charity fund supporting initiatives for young people

Stichting Lezen & Schrijven

Projects and concepts

This foundation to promote reading and writing is an initiative of H.R.H. Princess Laurentien for the 1.5 million members of Dutch society who lack literacy. Embae developed projects aimed at young people 15-25 and for municipalities.


Branding and Rural Development

ICCO approached Embae for support in devising an online instrument for Rural Economic Development in non-western countries and to help structure its thinking about issues of Brand and Identity.

Unesco Centre Netherlands

New sources of funding and organizational issues

The Unesco Centre Netherlands asked Embae to assist in its quest to diversify and increase its funding sources, especially by attracting corporate support. The assignment  evolved into an organizational re-alignment.

SBO, Education labour council

Strategy to increase ethnic diversity in teacher population

Embae coached the council in developing its strategy to increase the number of teachers from ethnic minority groups entering into the teaching work force.

Insid- Institute for Sustainable Innovation & Development

Organizational development

Embae supported Insid in its quest to establish an effective organizational model and unlock the power of its network

Forum - Multicultural institute

Online community of youngsters

Embae provided Forum at extreme short notice with an online site enabling Dutch youngsters to engage with a number of their peers who joined H.M. The Queen on her state visit to Turkey. The Prince of Orange launched the site in Ankara.

Oikocredit - cooperative society for microfinance worldwide

SRI & online potential

Embae aided Oikocredit in its thinking to leverage Socially Responsible Investment (SRI) instruments for its community of churches worldwide to the cause of social impact and sustainable development.

Unnamed Client

HR brand positioning

For a pre-eminent company of professionals, Embae developed a HR brand strategy which amongst others offered a way to enhance both parties by co-locating with a cultural institution.

Centre for Collective Learning

Partner development and contextual operations

Embae coached CCOLA with setting up networks and engaging in partner relations


Institutional involvement, private sector fundraising and innovation

Embae has assisted Cordaid with its approaches to youth involvement, private sector engagement, innovation-audit, cordaidpartners.com and CTM, (Counter Terrorism Measures: The effect of 9/11 on the NGO world)

Minister of Foreign affairs

Policy Advice

Advised Minister Koenders on avenues to counter an expected onslaught on the budget of International Development Aid. The resulting concept ‘Ontwikkelingssamenwerking 2.0’ managed to save approx 1 bio Eur of budget that year

Ecorys Netherlands

Mgt Team support

Helped draft a new Ecorys Netherlands strategy and support the management team

Harvard Law School Alumni Europe

Alumni database and -relations

Executed project to  ‘recover’ lost alumni, increasing engagement rate by more than 50%! 


Mgt Team support

Workshop on forming and maintaining institutional relations in online social networks. On the difference of collaboration and cooperation, groups and organizations and more.

Your Organization?

The Company is currently no longer being used as a vehicle for operation.

Contact Mike Brantjes directly if you require similar services